Collection: Rick Martel : AWA World Heavyweight Champion The Model

Few Superstars have ever had their essence, the detail of what makes them a Superstar, distilled into a cologne. Rick “The Model” Martel did. He carried the noxious substance around with him in an atomizer, ready to spray it in the face of any Superstar, leaving them with stinging eyes and a knowledge of what made Martel successful in the ring and on the runway: Arrogance.

After tiring of being one-half of pretty boy tag teams like The Can-Am Connection and Strike Force, Martel turned his back on partner Tito Santana at WrestleMania V, venturing out on his own in singles competition. Long viewed as one of WWE’s best-looking competitors, the native of Cocoa Beach, Fla. embraced his good looks and entered the world of modeling. “The Model” quickly became in demand with designers in Paris and New York, a fact that Martel was quick to rub in the face of the WWE Universe, pinning an oversized button that read “Yes. I am a model” to his trendy sport coat.

In the ring, the former AWA Champion was a gifted competitor, combining impressive technical skill with a willingness to do anything to get the win.